Engineering Background
~10 years building across front‑ and back‑end with modern stacks. Early career at a web agency; later senior full‑stack for a leading Australian game studio.
Cloud & DevOps
Production experience on Azure, AWS and Google Cloud. We design for reliability, observability, and cost‑aware scale.
E‑commerce & Growth
Operator‑level e‑commerce experience: store ownership, creative direction, and social marketing. Proven track record in competitive retail.
Our story
We started as hands‑on builders—shipping client sites at an agency during the week and tinkering with side projects on weekends. That evolved into leading full‑stack delivery for one of Australia’s largest game development outfits, where we learned to balance performance, scale, and delightful UX.
Along the way, we partnered with a battle‑tested e‑commerce operator who brings brand, merchandising, and social storytelling into the mix. Together we bridge two worlds: robust software engineering and revenue‑driven retail craft.
What we’re great at
End‑to‑end delivery, from idea to deploy. We bring production rigor and commercial empathy to every build.
Full‑stack Web Apps
TypeScript/Next.js, Node, modern CI/CD, API design, data modeling, performance budgets.
E‑commerce Stores
Conversion‑oriented UX, merchandising systems, payment and tax, subscriptions, fulfilment ops.
Cloud Architecture
Azure, AWS, GCP: infrastructure as code, monitoring, autoscale, cost and reliability tuning.
Technical SEO
Clean HTML, sitemaps, structured data, Core Web Vitals, crawl budget and indexation strategy.
Speed & Observability
LCP/TTFB optimization, CDN strategy, cache‑warming, logging/metrics, error budgets.
Growth Content & Creative
Brand storytelling, content calendars, social campaigns, creator partnerships and UGC.
How we work
Outcome‑owned
We align to business metrics—speed, conversion, revenue—not just tickets shipped.
Calm, clear, consistent
Tight feedback loops, transparent comms, and a no‑drama delivery cadence.
Security & standards
OWASP‑minded development with code review, automated tests, and minimal permissions.
Sustainable speed
We move fast without leaving messes—clean code, docs, and maintainable systems.
Battle‑tested experience
We’ve shipped in agency environments, led full‑stack delivery in high‑traffic gaming, and operated e‑commerce at scale. That mix helps us design systems that serve customers and the bottom line.
- Web agency roots
- Senior full‑stack leadership
- Azure · AWS · GCP in prod
- Technical SEO expertise
- E‑store ownership
- Top‑performer management
Let’s build something customers love
Have a project in mind? Tell us about your goals and timeline—We’ll share a clear plan of attack.